I’m Makenna Held. Sovereign CEO coach, business consultant, Futurist, leadership & capacity builder, and serial entrepreneur.  I created The Art of Traction because I love to disrupt systems that hold back creative, values and commitments-driven humans.  Especially those of the heteronormative, white supremacist patriarchy. Small potatoes.  

Our mission?  Building containers that allow business leaders & CEOs to embrace sovereignty–for themselves & those who buy from them.  Not ‘I’m the boss and ruler supreme’ sovereignty but true–you hold yourself as sovereign from outside forces & systems that hold you back–sovereignty.

Here at the Art of Traction, we give the middle finger to privilege-centered law of attraction.  And focus leaders on building traction (vision+acumen+deconditioning=traction) We unfetter your conditioning; cultivate expansive & disruptive business acumen; and craft your vividest vision for the world/business you’re craving.  AND in cahoots with your values & commitments.