But selling a ‘method’ or tactic with the messaging of ‘see Becky did it, so you can too’? Well…sells.
It’s dreamy to sell a ‘solution’, because when you’re a struggling small business owner? You want answers. Because entrepreneurship is challenging. It can be soul-crushing. And the lighthouse of a fix? It’s a balm for our much needed entrepreneur burns.
These courses? These tactics?
Sure, they provide things for you to deploy. BUT they don’t give you any strategic support for a sustainable, long-term business that resonates with YOU, your clients, or your product/service. And they certainly DO NOT make you better at running a business.
Running your business better?
THAT requires building capacity.
Which is exactly why I built Sovereign CEO Circle.
To support entrepreneurs to build capacity to…
* cultivate their own strategies, and discern how to leverage them
* make more effective decisions within their businesses
* lead themselves and their teams more effectively
* and build a more profitable business built for longevity.
The thing about strategy? It is and *should* be coveted. Because strategy is always customized when done correctly.
Customized to the business, the humans who run it, the product/service they sell, and who they sell it to. This is why strategists are crucial and make damn good money.
Because….What works to sell therapy is different than what works to sell coaching.
And selling coaching effectively doesn’t mean you know diddly squat about selling cruelty-free, vegan, crystal infused candles.
Selling those candles well? Doesn’t mean you can sell a book/CBD products/organic kombucha/etc.
A strategy doesn’t start with jamming round tactics into square holes. Strategy starts with knowing what you WANT to get out of your business – those desired outcomes, goals, and visions. THAT cultivates the strategy itself.
Guess what? You’re not going to find that in those business-in-a-box offers.
But you will find it here.